Marketing Manager – Marketing & Corporate Communication

Main role

• Ensure the digital marketing strategy is aligned with the bank's vision and supports all business lines.
• Oversee planning, execution and monitoring of integrated marketing campaigns and branding to enhance MIDBANK's reputation.
• Lead and manage the marketing team, setting clear objectives and fostering a high-performance culture.
• Develop and implement the bank's annual marketing strategy in alignment with business plans.
• Lead brand management to ensure consistent identity and tone of voice across branches, ATMs, OOH, print, digital and events.
• Oversee all ATL and BTL campaigns, including media planning, creative direction, production and performance tracking.
• Oversee market research and competitor analysis; monitor marketing budgets for cost efficiency.
• Build relationships with external partners including agencies and vendors; ensure compliance with CBE regulations and brand guidelines; act as brand guardian.

Job requirements

• Bachelor's degree in Marketing, Communications or related field (Master's preferred).
• Minimum 8 years in marketing and corporate communications, preferably in banking or financial services.
• Demonstrated success in large-scale marketing campaigns and corporate communication strategies.
• Strong leadership and people management skills; excellent Arabic and English communication.
• Strong project management and organizational skills; ability to work under pressure; creativity combined with strategic thinking.