Performance Marketing Specialist

About almentor Business: almentor Business is a product by almentor that empowers companies with the tools to thrive and up-skill a future-ready workforce, increase employee engagement, and achieve business goals.

About the Role: We are looking for a Performance Marketing expert with a wide range of experience across user acquisition and growth in B2B marketing. You will own paid media strategy, execution, and reporting of campaigns. In this B2B role, you will market to enterprises and SMEs.

Responsibilities:

• Plan and execute the performance marketing strategy to meet the business objectives and targets.
• Manage budget and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Create and manage lead generation campaigns across various channels.
• Engage potential leads through personalized and targeted outreach efforts.
• Track and analyze campaign results to measure performance and make data-driven adjustments.
• Continuously identify optimization and experimentation opportunities and develop end-to-end strategies to test new hypotheses.
• Support content writing and collaborate with the Content team to develop creative ad concepts, themes, and messaging.
• Track and report on key performance indicators of media activity.

The ideal candidate will have:

• In-depth knowledge of B2B marketing strategies and techniques, with a track record of lead generation and customer acquisition in a B2B environment.
• 4+ years of experience in B2B lead generation and performance marketing.
• Solid experience in managing landing pages, Google Tag Manager and Google Analytics.
• Exceptional analytical skills in identifying opportunities.
• Experience in email marketing (cold emails) and LinkedIn Sales Navigator.
• Solid campaign and channel analysis and reporting expertise.
• Proofreading skills; self-driven.