Senior Performance Marketing Specialist (B2C)
About almentor: We are the leading online video learning platform in Arabic, we are dedicated to empowering Arabic-speaking communities globally. At almentor, you will contribute to shaping the future of education, collaborating with industry leaders, and creating content that inspires learners everywhere. Working at almentor comes with a range of benefits designed to support your well-being and professional growth. Enjoy flexible working hours, family medical insurance, and exclusive access to almentor’s vast library of courses.
Our Mission: almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA
As the Senior Performance Marketing Specialist, you will be responsible for:
Performance marketing:
- Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat )
- Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
- Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
- Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness
Communication:
- Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
