[TEST] Marketing Manager – Marketing & Corporate Communication

Main role Ensure the digital marketing strategy is aligned with the bank's vision and supports all business lines. Oversee planning, execution and monitoring of integrated marketing campaigns and branding to enhance MIDBANK's reputation. Lead and manage the marketing team, setting clear objectives and fostering a high-performance culture. Develop and implement the bank's annual marketing strategy in alignment with business plans. Lead brand management to ensure consistent identity and tone of voice across branches, ATMs, OOH, print, digital and events. Oversee all ATL and BTL campaigns, including media planning, creative direction, production and performance tracking. Oversee market research and competitor analysis; monitor marketing budgets for cost efficiency. Build relationships with external partners including agencies and vendors; ensure compliance with CBE regulations and brand guidelines; act as brand guardian. Job requirements Bachelor's degree in Marketing, Communications or related field (Master's preferred). Minimum 8 years in marketing and corporate communications, preferably in banking or financial services. Demonstrated success in large-scale marketing campaigns and corporate communication strategies. Strong leadership and people management skills; excellent Arabic and English communication. Strong project management and organizational skills; ability to work under pressure; creativity combined with strategic thinking.